Mission

Vision

Core Values

Excellence -We seek excellence in all our endeavors, and we are committed to continuous improvement.

Intellectual Freedom – We believe in ethical and scholarly questioning in an environment that respects the rights of all to pursue knowledge freely.

Integrity – We are committed to the principles of truth and honesty, and we will be equitable, ethical, and professional.

Service – We believe that serving others is a noble and worthy endeavor.

Diversity – We respect others and value diversity of opinion, freedom of expression, and others’ ethnic and cultural backgrounds.

Stewardship of Resources – We are dedicated to the efficient and effective use of resources. We accept the responsibility of the public’s trust and are accountable for our actions.

Collegiality – We embrace a culture of mutual respect, caring, and positive interaction.

Goals, Critical Success Factors, Objectives, and Strategies

Goal One: Enhance undergraduate programs to recruit, retain, and graduate students prepared for personal growth and leadership in their chosen careers.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Increase undergraduate scholarships in the Scholar Leader program to 15 per year.
• Develop honors program visibility.
• Develop measurable learning outcomes for each program and degree
• Respond to annual assessment of undergraduate programs
• Increase the number of students participating in internships to 100 each year
• Increase the percent of students with jobs at graduation from 28% to 50%
• Recognize and reward undergraduate instructional excellence
• Add one staff member from ethnic minority group
• Consider at least one ethnic minority faculty candidate each year

Objectives:

• Conduct and respond to annual assessment of undergraduate programs.
• Develop desired learning outcomes and vehicles for assessment.

• Evaluate admission standards.
• Increase number and value of scholarships.

• Develop position and hire coordinator of internships.
• Increase number of organizations that recruit on-campus.
• Participate in career fairs.

• Conduct resume critique sessions.
• Organize and conduct mock interview opportunities.
• Develop negotiation skills sessions.

• Encourage and recognize/reward outstanding undergraduate instruction.

Goal Two: Increase quality and reputation of Masters of Business Administration program.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Average Graduate Management admissions Test score of entering class of 625
• Average years of work experience of entering class of 4 years
• Assistantship stipend of $400 per month
• Number of assistantships increased to 40
• Entering class size for Stillwater campus of 40 students
• Restructured Master of Business Administration program curriculum and delivery mode
• Enhanced professional development component for Master of Business Administration program
• Attract 25 firms to Stillwater campus to recruit
• Participation by all Stillwater campus students in professional development activities
• Place 20% of the graduating class outside the region
• Have 70% of graduates with accepted employment at the time of graduation
• Average starting salary of graduating class of $60,000

Objectives:

• Aggressively recruit students with high Graduate Management admissions Test scores using direct contact and marketing efforts in Oklahoma and surrounding states.
• Offer competitive assistantship stipends.
• Increase the number of assistantships.
• Increase selectivity of admitted students while maintaining enrollment.
• Offer Graduate Management admissions Test preparation course in Stillwater.

• Secure additional fee waivers for Master of Business Administration students.
• Secure $25,000/year in scholarship/fellowship support.

• Increase national placements to enhance placement rate and starting salaries.
• Enhance professional development activities for students.
• Increase the number of firms recruiting on campus.
• Increase the number of internships.

• Aggressively recruit a diverse student body using direct contact and marketing efforts in Oklahoma and surrounding states.

• Benchmark leading Master of Business Administration programs and revise the Master of Business Administration curriculum and delivery mode as required.
• Enhance professional development activities to increase marketability of graduates.

Goal Three: Improve the Ph.D. and specialized masters programs.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Ph.D. applicant pool of five qualified candidates for every open position
• Ph.D. stipend equal to average in peer schools per year and the university providing additional full tuition waivers
• Placement of one-half of academic Ph.D. graduates at peer universities
• Research presentations at professional conferences: At least one presentation made by three-fourths of the graduates from the doctoral programs
• Research publications in refereed journals: At least one publication by one quarter of the graduates of the doctoral programs
• Increase the national prominence of specialized masters programs

Objectives:

• Increase Graduate Management admissions Test/Graduate Record Examination scores of entering class to 650/1250.
• Increase fellowship funding.
• Maintain appropriate balance between active research faculty and the number of doctoral students.
• Encourage completion of dissertation within five years of entering program.
• Place at least 50% of each graduating class at peer institutions.
• Request that the university provide selective full tuition waivers.
• Increase proportion of research assignments relative to teaching assignments.
• Provide research funds for data collection and travel to at least one conference to make presentations for 75% Ph.D. students.
• Ensure that graduate teaching associates making satisfactory proposals are provided one full year of release time for research over a four-year appointment period.
• Work to achieve a progress rate where at least half of the students complete the Ph.D. program in five years.
• Recruit and maintain program size that is commensurate with the research-active faculty in the department.

• Aggressively recruit students with high Graduate Management admissions Test/Graduate Record Examinations scores using direct contact and marketing efforts in Oklahoma and surrounding states.
• Offer competitive assistantship stipends.
• Increase selectivity of admitted students while retaining enrollment.

Goal Four: Enhance national/international recognition of the faculty.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Increase the average annual number of refereed journal publications to 65
• Increase the average annual number of journal publications that meet Dean’s Award criteria to 5
• Increase the average annual level of extramurally funded research to $750,000
• Average annual number of national professional organization officers of 6
• Average annual number of journal editorships of 6
• Increase number of endowed faculty positions to 27

• Pay submission fees for journal submissions.
• Provide release time for faculty active in journal publication.
• Provide research awards for top journal publication.
• Provide summer support for faculty active in journal publication.
• Share Facility and Administrative resources with individual faculty engaged in funded research.
• Utilize merit pay program to reward faculty active in research.
• Provide research assistants for faculty actively engaged in research.
• Increase emphasis on externally funded research by appropriate faculty.

• Provide space, administrative support, and travel funding for those who are selected for offices and/or editorial positions in national professional organizations.
• Reward scholarly paper presentations at each discipline’s “premier,” national professional meetings through departmental maintenance budgets.
• Encourage, support, and reward involvement in professional organizations.

• Increase the number of endowed chairs/professorships.
• Assure endowed chairs/professorships are awarded to faculty with national visibility.

• Pay market benefit package for new hires.
• Create a diverse pool for new hires.
• Try to maintain salary parity with peer institutions.

Goal Five: Enhance special College of Business Administration programs to achieve recognition and serve important constituencies.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Create new centers or units to act as a focal point for national prominence in a specific curriculum and/or research area
• Develop program initiatives that bring national recognition to the college
• Support growth of college programs at Oklahoma State University-Tulsa to enhance College of Business Administration presence in Tulsa and the state

Objectives:

• Offer new programs when authorized.
• Grow faculty cohort based at Oklahoma State University-Tulsa to support program growth.
• Evaluate masters programs offered in Tulsa to assure they are meeting the needs of the business community.

• Annually conduct the Entrepreneurship Oklahoma professional development program.
• Annually support 10 or more major student projects for high-growth-potential entrepreneurs and major venture capitalists.
• Develop additional undergraduate entrepreneurship classes with the goal of creating an entrepreneurship concentration in the Management major and/or Master of Business Administration program.
• Assist faculty by offering help in incorporating entrepreneurship into existing classes, securing guest speakers, and providing project contacts.
• Support entrepreneurial research by seeking funding opportunities for projects.

• Support the development of proposals for external funding investigating social marketing issues.
• Deepen and expand relationships with Oklahoma public, private, and nongovernmental organizations that are highly involved with social and services marketing.
• Gain national visibility by co-sponsoring selected national meetings that attract the academic leaders in the social/services marketing domain.

• Encourage departments to leverage areas of strength.
• Secure funding to support excellence in specific program initiatives.
• Develop or maintain special conferences/events that bring centers or institutes national recognition.

Goal Six: Increase external and stakeholder recognition.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Increase number of faculty from two to four in leadership roles in state and regional agency activities
• Increase communication with alumni by from one to two times per year
• Increase top level executive education programs from one to three

Objectives:

• Join other colleges in new product development efforts.
• Revitalize the Center for Entrepreneurship and Economic Development.
• Support state and regional planning initiatives with research and policy analysis impacting economic development and quality of life in Oklahoma.

• Deliver professional development programs for high-level managers.
• Develop and deliver custom programs to Oklahoma organizations.
• Deliver public programs to increase workforce skills.

• Communicate with key audiences regarding vision, goals, activities, and accomplishments of the College of Business Administration.
• Assure consistent look of all College of Business Administration and departmental communications.
• Conduct a study of the College of Business Administration brand and develop a branding initiative based upon the results.

Goal Seven: Obtain external funding to enhance excellence.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Increase external gifts to college to $2 million per year
• Secure funding to endow college and build new building
• Generate additional funds through Center for Executive and Professional Development programs

Objectives:

• Develop new donors through research on alumni holding significant positions in industry.
• Create specific appeals to alumni with special connections to the College of Business Administration such as graduate fellowships to master’s graduates.
• Develop partnerships with industry sectors to support specific academic and programmatic initiatives.

• Continue to publicize through the marketing plan the College of Business Administration vision and successes to create recognition and pride among alumni and potential donors.
• Cultivate ten potential donors through personal visits each year.

• Evaluate each non-credit program for contribution to mission and cost coverage.
• Develop new, high-profile executive programs to support and expand existing programs.